What If...Education Ads Told a Bolder Story?
Welcome to the "What If" series where imagination meets design, transforming the mundane into the extraordinary. In each installment, we reimagine how everyday ads could transcend their current forms to captivate and inspire.
Today, we spotlight ads for educational institutes. Often, these ads miss the chance to show the real impact of learning. What if we could show that education is more than just books and lectures? The redesigns aim to turn ads into stories of discovery and success.
What if we could distill the essence of leadership into a single, impactful visual?
SMU’s PhD in Business (General Management)
The original ad did its job to communicate the course but it lacked visual impact. The redesign spotlights one figure poised amidst many - carving the path from learner to leader
Original Design
Re-Design
What if educational ads didn't just inform, but also inspired?
London Metropolitant University’s Masters in Psychology
In original image, we see a friendly face and clear information. It's straightforward, yes, but does it spark the imagination or reveal the depth of the journey into human psychology?
Now, imagine an ad that not only catches your eye but also invites you into the narrative. The redesign places a poised and professional figure against a backdrop rich with knowledge. It's an ad that doesn't shout but speaks with confidence, inviting prospective students to envision themselves not just earning a degree, but becoming a guiding force in psychology.
Original Design
Re-Design
What if we saw more than just a course title and a call to action in an ad for a digital marketing program?
Nanyang Business School’s FlexiMasters: Marketing in a Digital World
The original design serves its purpose: it's clear and direct. But what’s the story? Where’s the context, the visual hook that pulls you into the digital marketing?
In the redesign, we step into a narrative, a figure stands before a data analytics interface, not just as a student but as a future strategist in a world driven by data. It's not just about learning digital marketing; it's about being at the forefront of the digital revolution.
Original Design
Re-Design
What if an ad for a Doctorate in Business Administration did more than just list benefits and accreditation?
Golden Gate University’s Doctor of Business Administration in Emerging Technologies
The original showcases experience with a mature subject, yet it misses the mark in signalling progress and forward momentum - the very essence of a BA in Emerging Technologies.
In the redesign, we see a potential leader framed against the backdrop of a modern, tech-driven cityscape. It's an image that speaks of ambition and the future, one that aligns with the cutting-edge field the degree represents. The subject looks out confidently, embodying the very essence of leadership in emerging technologies that the program aims to cultivate. This redesign suggest that the program isn't just about earning a prestigious title, but about preparing to lead in a tech-centric business world.
Original Design
Re-Design
